Getting your charity’s great work into your local newspaper or on a website, radio or television station can be a great boost, but where do you even start to grab their attention?
In this piece, we list a few tips to try and spread the word about all you do.
1 Tell them about it!
The first step to getting media coverage is to make sure the media in your local area know that you exist! Email or call your local newsrooms and let them know that you have a great story about the real people who benefit from your charity’s work. It doesn’t have to be a fancy press release, just a few basic facts can do the trick, pique their interest and prompt them to call. The key ingredient is real people.
Armed with real stories of success, you can also link up with the Giving Tuesday movement to reach even more people with the work that you do.Tiny Tickers and their Test for Tommy campaign on Giving Tuesday is a great example. The charity, which focuses on congenital heart diseases in babies, was able to smash its appeal target six-fold by promoting its campaign to buy a new scanner to detect possible heart defects through the power of Tommy’s story.
They were able to raise enough to buy six of the life-saving machines by promoting the campaign to a global audience on Giving Tuesday. Tommy’s story reinforced why the appeal was needed, and the life-saving benefit that success could bring to real families and their tiny babies.